When Brazilian designer Ilana Kugel was inspired to infuse her native roots into activewear, she quickly looked to partner up with industry expert Peter Koral to launch her collection to the world. With Koral’s sharp intuition, he knew Kugel’s sophisticated edge combined with her understanding of function, fabrics, and form would elevate workout clothes as we know it and propel activewear into the spotlight of fashion.
Versatility, sophistication, and figure flattering fabrics are top priority for Creative Director Ilana Kugel, who combines her native Brazilian flair with L.A. sensibility. Growing up on the spirited beaches and diverse streets of Rio de Janeiro, Kugel was inspired by her surroundings — from the sensual, organic shapes of The Lush Inland to the sleek lines of Rio’s modern architecture. With a thirst to express her cultural influences through fashion, she pursued an education in art and design at Universidade Anhembi Morumbi in Sao Paulo. She later uprooted to Los Angeles to unleash her creativity, talent, and vision in a city that’s home to some of the most influential artists and designers in the world.
Kugel quickly took to the California lifestyle, embracing a healthy, active way of life that undoubtedly fueled her passion for activewear. With roots in swimwear design and construction, her expertise in elevating the female silhouette gives her a distinct edge in designing sexy, fashion forward activewear that effortlessly transitions from workout to night out and everything in between.
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